A week of NFL and automotive dealings
Recently, Hyundai and the National Football League (NFL) signed a four-year agreement making the Korean-based automotive company the official automotive sponsor of the NFL.
The financial numbers haven't been confirmed, but according to ESPN.com the deal is double the amount of what General Motors paid before it decided not to renew its exclusive agreement after last season. General Motors paid $25-million a year, therefore it appears that Hyundai is forking over $50-million, while not even being an exclusive partner, as the deal can still allow the NFL to sell in the truck category.
Under the terms of the deal, Hyundai will be able to use the NFL trademarks for all of its own marketing and advertising ventures. Furthermore, it allows Hyundai to be a part of all the NFL events that include the Super Bowl, NFL Draft, Scouting Combine and all the rest of the season's games.
“We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story,” Hyundai Motor America CEO Dave Zuchowski said in the statement. “We can’t wait to show the NFL’s 188 million fans the great design, advanced technologies, dynamic performance and numerous safety features within the Hyundai lineup.”
Between the four major sports leagues, Hyundai's sister company, Kia is the official sponsor of the NBA. Chevrolet remains as the official car of MLB, and Honda is the official sponsor of the NHL.
The four-year NFL deal will start once the regular season kicks off on September 10.
--
In other NFL/automotive-related news, Nissan and the Tennessee Titans announced a 20-year partnership agreement. The main focal point of the agreement is the change of the LP Field name to Nissan Stadium.
"For us, this event is extremely important because it not only offers us the opportunity to partner with a great institution, with a great family...but also, as you probably know, we're about to launch a brand new generation 'Titan,'which we call the'AmericanTitan,'" said Jose Muñoz, Executive Vice President at Nissan.
The name of the stadium will take effect before the 2015 NFL season begins.
- Published in News