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Auto Racing

Our Best Super Bowl Car Ad Choices

Volkswagen’s new Super Bowl commercial is sure to keep people watching. The ad ‘Wings’ starts with a father driving and saying to his daughter that when every VW reaches 100, 000 miles, a German engineer gets his wings. 

 

The commercial proceeds to show different scenarios of engineers receiving their wings, mostly at inopportune times. The different scenarios when the engineers receive their wings are quite funny and give the viewer a chuckle. This was a smart move for VW to show that their new cars are more reliable unlike some of the past models. 

 

Check out the video here!

 

 

Nissan’s very clever commercial that aired for the first time at the Super Bowl is definitely worth a watch. It starts in a city covered in snow like snowmageddon with evil snowmen wrecking everything they can with shovels. A man is in his car trying to get it started and all of a sudden, the Rogue comes out of a side street and starts plowing the snowmen over.  Say goodbye to old man winter with the Rogue! It’s a very intriguing commercial for people who despise winter and cannot wait for spring to come.

 

Here it is:

 

 

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Next-generation Subaru EyeSight to be more efficient and safe

 

Subaru’s EyeSight driver assist system is getting an upgrade for 2015. The next-generation EyeSight will have twin colour cameras and have more processing power.

 

If you don’t know much about Subaru’s EyeSight, it’s located at the top of the windshield inside of the car. What makes it unique is that it can detect brake lights, pedestrians and obstacles ahead and send a signal to the car’s throttle and braking system to avoid a collision.   

 

Most manufacturers primarily use either radar or laser sensors to detect distance and closing speed for vehicles in the surrounding area. The cameras are most commonly used for pedestrian detection and maneuvering into tight spaces. 

 

What makes EyeSight stand out is that a distinction cannot be made between vehicles and pedestrians with radar or laser sensors. On the other hand, EyeSight’s system processes faster and can recognize the difference between the two. 

 

With the addition of colour cameras, the new system will allow Subaru vehicles to distinguish when the car in front has its brake lights on allowing for a faster braking aid response if needed at closing speeds around 48 kilometres per hour. 

 

 

The upgraded EyeSight system will debut in the 2015 Legacy scheduled to be unveiled next week at the Chicago Auto Show. Subaru’s upgraded technology is surely going to alter driver assist programs across the fleet, as well as other automakers. 

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Fiat Chrysler Automobiles to be the new name

Turin, Italy - Today, the Board of Directors of Fiat S.p.A. ("Fiat") approved a corporate reorganization and the formation of Fiat Chrysler Automobiles ("FCA") as a fully-integrated global automaker.

 

Following Fiat's acquisition of the minority equity interest in Chrysler Group LLC, previously held by the VEBA Trust, the Fiat Board of Directors has reviewed options for the most appropriate governance and corporate structure.

 

 

 

In order to establish a true peer to the major global automotive groups, in both scale and capital market appeal, the Board has decided to establish Fiat Chrysler Automobiles N.V., organized in the Netherlands, as the parent company of the Group. FCA's common shares will be listed in New York and Milan.

 

"A new chapter of our story begins with the creation of Fiat Chrysler Automobiles. A journey that started over a decade ago, as Fiat sought to ensure its place in an increasingly complex marketplace, has brought together two organizations each with a great history in the automotive industry and different but complementary geographic strengths. FCA allows us to face the future with a renewed sense of purpose and vigor," said John Elkann, Chairman of Fiat.

 

Sergio Marchionne, CEO of Fiat and Chairman/CEO of Chrysler Group said: "Today is one of the most important days in my career at Fiat and Chrysler. Five years ago we began to cultivate a vision that went beyond industrial cooperation to include full cultural integration at all levels. We have worked tenaciously and single-mindedly to transform differences into strengths and break down barriers of nationalistic or cultural resistance. Today we can say that we have succeeded in creating solid foundations for a global automaker with a mix of experience and know-how on a level with the best of our competitors. An international governance structure and listings will complete this vision and improve the Group's access to global markets bringing obvious financial benefits."

 

 

Under the proposal approved by the Fiat Board, Fiat shareholders will receive one FCA common share for each Fiat share they hold and the FCA common shares will be listed on the New York Stock Exchange (NYSE) with an additional listing on the Mercato Telematico Azionario (MTA) in Milan. FCA is expected to be resident for tax purposes in the United Kingdom, but this is not expected to affect the taxes payable by Group companies in the jurisdictions in which their activities are carried out.

 

In order to foster the development and continued involvement of a core base of long-term shareholders, FCA will adopt a loyalty voting structure, under which Fiat shareholders who are present or represented by proxy at the Fiat shareholder meeting called to vote on the proposal and who continue to hold their shares until the closing, regardless of how they vote, are eligible to receive special voting shares equivalent in number to the newly-issued FCA common shares they receive. The special voting shares will be subject to specific terms and conditions.

 

After the closing, shareholders who hold their FCA common shares for at least three years would also be entitled to participate in the loyalty voting structure.

 

FCA shareholders will be eligible for loyalty voting until they transfer their common shares. This structure is intended to facilitate a stable shareholder base and reward long-term share ownership, while allowing the Group enhanced flexibility to pursue strategic opportunities.

 

The proposed transaction is subject to approval of the final documentation by Fiat's Board of Directors and shareholders.

 

The transaction would also be subject to limited closing conditions, including listing on the NYSE and a €500 million cap on the exercise of withdrawal rights arising under Italian law by Fiat shareholders and opposition rights by Fiat creditors. Listing on the MTA in Milan is expected to occur after trading on the NYSE has commenced.

 

The transaction is expected to be completed by the end of the year.

 

Today's decisions, and the jurisdiction of the parent company in particular, are based on the needs and opportunities resulting from the creation of a large, global auto group through the union of Fiat and Chrysler.

 

The existing organization based on four operating regions will remain central to the operating and management structure of the new Group. All activities forming part of FCA will continue with the same mission, including manufacturing plants in Italy and elsewhere around the globe, with no impact on headcount.

 

The Group will present a long-term business plan to the financial community at the beginning of May 2014.

 

 

Fiat and Chrysler Adopt a New Logo

 

Following an initial phase with the two corporate logos appearing side-by-side – symbolizing the desire to respect the history, culture and industrial roots of the two groups – both Fiat and Chrysler now require a new corporate identity representative of an organization that is much more than the sum of its two component parts, based on strong core values that represents a unique corporate culture, a common vision and a Group with an international reach.

 

Created by RobilantAssociati, this branding project began with definition of a distinct strategic concept that served as the basis for creation of the name, logo, house style and entire corporate identity, whose universal and essential forms are strongly expressive and evocative.

 

Use of an acronym helps create a transition from the past, without severing the roots, while at the same time reflecting the global scope of the Group's activities. Easy to understand, pronounce and remember, it is a name well suited to a modern, international marketplace.

 

The three letters in the logo are grouped in a geometric configuration inspired by the essential shapes used in automobile design: the F, derived from a square, symbolizes concreteness and solidity; the C, derived from a circle, representing wheels and movement, symbolizes harmony and continuity; and finally, the A, derived from a triangle, indicates energy and a perennial state of evolution.

 

The logo's design lends itself to an extraordinary range of symbolic interpretations. It uses a versatile, modern language capable of expressing continuous change without losing its core identity.

 

The new logo will be adopted by Fiat and Chrysler as soon as practicable and before completion of the reorganization of the new Group.

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Volkswagen Golf R Evo to be revealed at the Beijing Motor Show

 

Volkswagen’s Golf R has a new sibling, the Golf R Evo. The Golf R Evo is set to be unveiled in April at the Beijing Motor Show. 

 

Like the Golf R, the Evo will be a more intense version. The weight will be reduced significantly because of the carbon fibre body panels, lighter alloy wheels and thinner seats. The rear seats will be replaced with a roll cage that helps with the sporty essence of the car. 

 

 

The Evo will be powered by the Golf R’s 2.0-litre TSI that will put out around 370 horsepower and 330 pound-feet of torque, letting the hot hatch go from 0 to 99 kilometres per hour in under 4.9 seconds. The car will have a six-speed dual clutch transmission and the power will be sent to all four wheels.

 

Official details will be announced closer to its debut in Beijing. 

 

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