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BMW has gotten creative and drawn a few more eyes with its new M2 campaign.

The German brand has hired American supermodel Gigi Hadid to be the feature in its campaign, produced by agencies KBS and Serviceplan. In the video, there are five identical blue BMW M2s and the object is to follow the car Hadid hopped into.

Typically, it wouldn't be tough to follow the long-legged Gigi who is wearing a red skin tight dress, but in an M2, it's more difficult as they weave in and out with visuals being blocked by some of the front-running cars.

The voice over asks, “Can you keep your eyes on Gigi?”

At the end of the video, go to EyesOnGigi.com to make your selection and see if you were correct. So far, the campaign seems to be a big success with over 6.5-million viewers have already eyed Gigi.

BMW has added a new member to its roster, and this time it's a true 'M' model. The all-new 2016 BMW M2 has finally been revealed, as the successor to the 1-Series M Coupe.

We've seen a lot of M-styled cars come into the picture like the M235i, but the M2 will be the true thing with a 3.0-litre six-cylinder turbocharged engine cranking out 365 hp and 343 lb.-ft. of torque, and an overboost function that pumps up torque levels up to 369 lb.-ft.. The engine is matched to a seven-speed dual-clutch automatic transmission or a six-speed manual that can hit a top speed of 249 km/h and can accelerate from 0-100/km in 4.3 seconds (manual does a 4.5) with the help of Launch Control. 

Along with that performance are impressive rear-wheel driving dynamics and a lightweight aluminum M sport suspension that we've grown accustomed to with the German-brand in its M3 and M4 siblings. The M2 drives on 19-inch wheels with four-piston callipers that are set-up for track braking. The M2 will use an electronic power steering system that according to BMW provides “direct steering feel and precise feedback at both the track and everyday driving.”

The 2016 BMW M2's performance attributes sound exciting, but that same feeling comes with its looks. The M2 receives the typical BMW kidney grille, large intakes, a new bumper that reduces drag, and a quad-exhaust. Inside, you'll find Dakota leather black sports seats with blue contrast stitching to go along with its cool-looking carbon fibre and Alcantara trim throughout.

The 2016 BMW M2 is scheduled to be available at dealerships in the Spring of 2016 with pricing to be announced closer to its market launch.