Ford F-150 going luxury with new Limited trim
Ford has raised the bar for pickup trucks with the addition of the new upscale F-150 Limited, expected to go on sale later this year.
The Limited trim will be slotted above the current top-of-the-line Platinum to cater to what Ford is calling the “growing, untapped needs of luxury customers looking for exclusivity.” With the trend of consumers going for the more high-end Lariat, King Ranch and Platinum trims, and the non-existence of luxury automakers in the pickup truck segment, this addition only seems natural and can showcase what Ford is capable of.
“The F-150 Limited sets a new bar for what discerning customers should expect in a high-end truck,” said Raj Nair, Ford group vice president, Global Product Development. “We’re adding segment-exclusive technology, and features that improve productivity, convenience and capability with distinctive style.”
It sits on unique 22-inch polished aluminum wheels, and will feature satin-chrome door handles and chrome exhaust tip, as well as a unique grille with a satin-finished chrome badge on the tailgate. If you're looking for even more pop, a raised dimensional LIMITED script is stationed on the hood.
The upscale touches continue in the interior with seats that are made out of Mojave leather that are complemented by fiddleback eucalyptus wood and aluminum accents throughout. The instrument cluster and floor mats are unique to the Limited trim to go along with a laser-engraved VIN plate on the centre console.
The luxuries don't end there, as the front passengers are treated to massaging front seats that has never been featured in any Ford product before. Advanced technologies will include a 360-degree camera system, BLIS (Blind Spot Information System) with cross-traffic alert, Lane-keeping assist and Sync3 with AppLink.
As an option, Ford is offering a segment-first Pro Trailer Backup Assist that will help to back a trailer or boat in your driveway. All you would need to do is turn a knob in the direction you want, while the F-150 controls all of the steering inputs.
The only engine offered will be a 3.5-litre EcoBoost V6 that produces 365 hp and 420 lb.-ft. of torque that's mated to a six-speed automatic transmission.
The pickup truck segment is ever-changing with a demand for versatility, handling, cargo, towing and fuel efficiency all-in-one, and now it looks like luxury has been added to the growing list. This F-150 Limited does seem like the most advanced and luxuries truck ever. The question is, will everyone else follow suit?
- Published in News