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A deeper look into Ford's Pre-Collision Assist with Pedestrian detection

Dearborn, MI – Back in October, Ford released information of its new safety system “Pre-Collision Assist with Pedestrian Detection.” It's a system that many automakers are working on, but the only one that I was able to test at Ford's recent Executive Briefing event in Dearborn, Michigan.

The Pre-Collision Assist system with Pedestrian Detection uses both radar and camera technology to scan the roadway ahead. The camera is situated behind the rear-view mirror; while the radar is located behind the front bumper. There's a big need for both devices, as the radar measures speed and objects; while the camera is used to identify and classify those objects. The combination of the two provide the necessary data to make a quick safety decision on behalf of the driver, who's failing to make the appropriate actions.

When used, the system initially alerts the driver with a red beam flash on the windshield to react to the oncoming object, be it a vehicle or pedestrian. If the driver has still failed to act, it will brake for them with full-force, if needed, to avoid the impending accident.



With these types of autonomous actions, there are limitations. One is bad weather, where rain, fog, or snow could play a factor in interfering with the camera lens. When one part of this system doesn't function, the whole detection part won't work.

Additionally, the radar can sense things only 200 metres ahead, while the camera has a 50-100 metre scanning border. Therefore, if you're going above 80 km/h, the system will probably not have enough time to fully stop, but would brake as much as it could to limit the damage or injury. It's not a perfect system, but one that's better than the last without any pedestrian detection whatsoever.



“Many accidents can cause injury and death and we at Ford believe pedestrians are the biggest challenge,” said Aaron Mills, Technical Specialist – Advanced Driver Assistance Systems at Ford Motor Company. “Sensors improve as technology evolves to help with these scary scenarios.”

When asked about whether the red alert was enough warning over other tools such as seat vibration or chimes, Mills added, “with all of our simulated studies, we found that the red alert and muting of the radio were the most effective in getting the driver's attention.”



This system will be first used in the all-new mid-size Ford Mondeo sedan in Europe. Even though, the Mondeo is the Fusion in North America, Ford didn't announce which vehicle it would be first placed in. We would expect this new technology to come to North America in late 2015.

Not surprisingly though, the car we were testing the system in was the Ford Fusion. Unfortunately, they didn't have any fake pedestrians on site, but we were able to fully test the pre-collision stops on vehicles ahead. We tested it going 50 km/h and it stopped with ease as my foot lay flat on the floor mat.

Autonomous braking is an important safety system for many automakers, considering the amount of accidents that are caused by driver distraction. If automakers can save lives with new technology, it's a safety feature that's worthy of allocating money towards. As this system improves, Ford feels that down the line, they will be looking at improving on it, which could mean a wider and longer camera and radar, as well as the detection of animals. 

Exclusive 50th anniversary "Canadian special" 2015 Toyota Rav4 offered

”Built in Canada quality” is just one of the reasons that RAV4 is the right choice for more Canadians than ever. The popular, Canadian-built compact SUV – the 2015 Toyota RAV4 – combines driving dynamics, comfort for driver and passengers, cargo-hauling versatility, fuel efficiency and bold styling to make it a perfect choice for busy Canadian lifestyles. And it’s available in several models – including a limited time only, 50th Anniversary Special Edition as Toyota celebrates a half-century in Canada.

“We’ve been building great vehicles for Canadians for five decades now, and what better way to celebrate than with a special edition of the RAV4 – the compact SUV built in Woodstock, Ontario with Canadians in mind,” noted Larry Hutchinson, Vice President of Toyota Canada Inc. “With RAV4’s winning combination of style, performance and versatility – plus a choice of colours including ‘Absolutely Red’ and other exclusive features – playtime never looked better.”

The 2015 Toyota RAV4 50th Anniversary Special Edition joins the 2015 Toyota Corolla 50th Anniversary Special Edition – also built in Canada. Like the Corolla, this RAV4 is a limited production version, available only in Canada.



This special edition model is offered exclusively on the all-wheel-drive RAV4 XLE, this model features 18” wheels with a unique alloy finish, a leather-wrapped steering wheel and shift knob, and unique black interior with red stitching. The 50th Anniversary Special Edition is offered in a choice of colours – including the very Canadian, exclusive ‘Absolutely Red’.

This special edition delivers the added confidence of all-wheel-drive enhanced with Toyota’s Active Torque Control System and a 176 HP 2.5L 4-cylinder engine coupled to a six-speed automatic transmission with sequential shift mode and three driver selectable drive modes – Sport, ECO and normal – to match RAV4’s performance and efficiency to one’s driving style or road conditions.

Other features on this Special Edition include: a navigation system; a 6.1” Display Audio system with six speakers, steering wheel-mounted voice recognition controls, and integrated XM Satellite Radio; dual zone automatic climate control; heated front seats; premium fabric seat surfaces; a back-up camera; auto up/down function on driver’s side window; rear privacy glass; tonneau cover; scuff plates; a soft-touch instrument panel; chrome inner door handles; automatic headlamps; roof rails; a power moon roof; variable intermittent wipers; fog lamps; and more.

The RAV4 features a boldly sculpted body that is visually distinct and designed to maximize RAV4’s significant cargo capacity. It also confers an abundance of legroom for those sitting in the reclining rear seats. A lift-back rear door and lower loading height make it easier to load and unload up to 1,090 liters worth of groceries, golf bags, garden gear, or other goodies.

The 2015 RAV4 receives top marks for safety, as every model is equipped with eight airbags, anchor points for child protector seats, and more. As with every new Toyota since 2011, the 2015 RAV4 is also standard equipped with the six active safety technologies of the Star Safety System: Antilock Brake System, Brake Assist, Electronic Brake-force Distribution, Vehicle Stability Control, Active Traction Control and Smart Stop Technology work together to help drivers avoid potential accident situations.

All 2015 RAV4 models come with comfort, convenience and style features, including: Audio systems equipped with USB inputs and Bluetooth connectivity for portable devices, plus steering wheel-mounted audio and Bluetooth controls; air conditioning; power door locks with keyless entry; a full range of instrumentation including a fuel economy meter, eco drive indicator, outside temperature gauge and more; power windows with driver’s side auto down; a tilting/telescoping column; cargo and map lamps; plenty of thoughtful in-cabin storage; cruise control; 12-volt accessory power outlet and retained accessory power; reclining rear seats with a 60/40 split fold-down configuration, plus fold-down centre armrest; dual power adjustable and heated exterior mirrors with integrated signal lamps; a rear spoiler with integrated LED stop lamp; and more.

The 2015 RAV4 50th Anniversary Special Edition is now on sale, at a starting MSRP of $32,400. Including this limited production model, the 2015 Toyota RAV4 is available in five models and 11 configurations – offering a choice of front-wheel-drive or all-wheel-drive, plus several trim levels with enhanced features and systems. For full details on all 2015 Toyota RAV4 models, visit www.toyota.ca/rav4.

Porsche creates catchy commercial for Cayenne S E-Hybrid

Porsche is a revered-brand that exudes sports performance and luxury. One thing you might not have known about zee German company is that it has started to focus plenty of attention to the plug-in hybrid market. With the Panamera S E-Hybrid and 918 Spyder in the fleet, Porsche has produced the latest Cayenne S E-Hybrid to become the first automaker to offer a luxury SUV plug-in electric hybrid.

In order to showcase what the new plug-in Cayenne can do, Porsche has created a commercial that grabs your attention. As Mom and Dad relax in the living room with a strategically placed comment about Mark Webber coming from the television (who now races in the FIA World Endurance Championship for Porsche), a young boy (possibly 9?) walks in, grabs the keys to the Porsche and says he's going to go fill-up the car. This cuts to a second scene where the boy is watching the Cayenne get juiced up on electricity as he plugged it into the charger in the garage.

It's a simple and catcher commercial that makes you notice what's going on, as no parent would allow their nine-year old to drive their car to the gas station. The actual charging of the Cayenne plug-in is estimated to take under 1.5-hours using a 240V charger.

The Porsche S E-Hybrid is an all-wheel drive vehicle that's equipped with 333 hp and 325 lb.-ft. of torque coming from a 3.0-litre V6 that works with an additional 95-hp electric motor. All combined power is rated at 416 hp and 435 lb.-ft. of torque and comes with a 10.9 lithium-ion traction battery. It can go from 0-100 km/h in just 5.9 seconds. 

The Porsche Cayenne S E-Hybrid is currently available in Canada for a starting price of $86,800.

Here's the video to enjoy:

Recapping one phenomenal journey down Route 66

When something is built up, I was always get that fear of disappointment. And for me, the whole Route 66 experience was massively built up. By the movies. By my university studies in American history. By my grandfather. Indeed, Nissan itself, who sponsored our trip, talked it up, too.

For me, Route 66 kind of had this aura about it. I always had this image of a road that somehow didn’t exist on the ground, but hovered just above it. It was the road that allowed you to easily cross state lines, it was the road the Okies used to escape the Dust Bowl in the ‘30s in International trucks (you can see one at the Route 66 museum in Clinton, OK); it was the road that connected America for the first time.

It couldn’t just be some normal-looking two-lane blacktop, right?

Actually, that is right, but not necessarily for the reasons described above.

Oh, the road sits on the ground, all right. In fact, it so “on the ground” in places that it’s a part of the ground, overgrown by weeds growing through the cracks in its Portland Cement.

That being said, there are still areas where the original tarmac can be driven upon (“original” being a bit of a loose term in this instance, since there have been three “alignments” of Route 66 since its inception with deviations reaching into the miles as opposed to metres); there are even places, like just outside of Hooker, MO, where the road actually runs dual-carriageway style. Yes, each lane is a little narrower than what you’ll see on the I-40 nearby, but you get the gist.

It’s instances like these that really start to bring the Route 66 experience into focus. More so than just an exploratory journey into a time capsule, it’s the mix of classic and modern that really hit home, again and again.

Yes, the 1920s was a long time ago and you’d hardly call that “modern”, but it nevertheless represents a real nexus in the American history tapestry. When it was developed, it was the first time you could (almost) cross the country by car; with its decline, we started seeing the death of the American dream, as the small guys were pushed out, to be replaced by big-box stores, big-lane super-highways and big rigs.

But you want to remember the good 'ol days. I wasn’t around for them, but like a good old race car, there’s just something so nice and pastoral about the whole thing.

That’s why it’s so bittersweet when you come across the old Whiting Bros. gas station in Moriarty, NM. This was a massive chain of gas stations in the 1900s-1970s, but even something that big wasn’t immune to the takeover of the interstate system. But oh, is it ever spectacular to behold!

The sign must be 50 ft. high if it was a foot, and it still stands there weather-beaten like some kind of totem for a time that once was. Then you look to the right, and there’s the station itself—it’s just a station now with no hotel to speak of, even though it’s on the sign that's covered in growth.

I usually associate the term “ruin” with something I’d see in Rome, but the remains of gas stations, hotels and car dealers that litter the route are equally deserving of the term. Heck, there are entire truck stops that remain—you can still see the bathrooms, the gas station, the car wash and the inn—and if that’s not worthy of the “ruin” term, I’m not sure what is.

And the cars, oh, the cars. Of course, there would be no interstate without them—no need for one, anyway—and since so much of the route cuts through arid climes, the old Fords, Edsels and Studebakers are in such good nick that even non-classic car experts could probably identify them (well, it ain’t hard to tell with the Edsel, now, is it?).

It’s crazy; It’s as if everything stopped. The cars were frozen in time, along with the network around the route. One day, the interstate opened up, and that was that. There was no decay, no half-life, nothing like that. It could’ve happened yesterday, it could’ve happened 100 years ago but since everything is naturally so well kept, it’s not so easy to tell.

If I didn’t know the history, that’s exactly what I’d think. What’s so great about this, however, is that thanks to the conditions of the various landmarks and cars along the route, you really are placed right there in the golden era of motoring.

And that, dear readers, is worth its weight in Portland Cement.

Our steeds

We pretty much split time between the Nissan Altima sedan and Rogue crossover, and while they may not be the first cars that jump to mind when considering the type of trip we were on (I always saw myself driving a ’57 Chevy Bel-Air, or maybe a modern Mustang), but they were up to the task.

Said Mustang may have the performance and Americana creds, but it’s not as comfortable as these.

Thanks to the smooth progress allowed by the Continuously Variable Automatic transmissions in each car, the NASA-developed “Zero Gravity Seats” and pliant suspension systems, we’d reach our destination (in Williams, AZ. Or Cuba, MO. Or Amarillo, TX. Or…) without feeling exhausted. Some of these journeys were upwards of 600 kilometres long.

The CVTs also help with fuel economy, and we never went over 9L/100Km in either vehicle; even the Rogue with its AWD system would tick the pumps at 8.7L/100km; the Altima, for its part, wins the fuel economy sweepstakes, with some of our group registering as low as 6.4L per. That’s after carrying 2-3 adults and their gear, with A/C or seat warmers working and sat radios blaring. Not bad. Not bad at all.

Double wins are the story as AJAC announces category winners

 Toronto, ON – The Automobile Journalists Association of Canada, better known as AJAC, revealed its category winners of their annual vehicle of the year testing program and there were many automakers who have their hands full of awards.

Hyundai, Mercedes-Benz, Porsche and Subaru were the big winners notching two “Best New” categories each. Hyundai and Porsche both went two-for-two on its entries, as it was a sedan sweep for the Sonata and Genesis in its categories; while the 911 Turbo S and Macan S took home wins in its respective categories.


Mercedes-Benz and Subaru both won two out of four categories. Mercedes-Benz took home the Luxury under ($50K) category with the C-Class and the Prestige (over $75K) with the S-Class Coupe. Subaru missed out on wins for the WRX and STI, but won the Family (under $30K) with the Legacy and SUV/CUV (under $35K) with the Outback.

Rounding out the other winners were the Kia Soul EV, Honda Fit, Volkswagen Golf, BMW M235i, Volvo V60 Polestar, Toyota Highlander and the Ford F-150.


General Motors might have had the most entries with eight, but they were under stiff competition everywhere they were slotted. After coming one point away from winning the 2014 AJAC Canadian Car of the Year award with the Chevrolet Corvette Stingray, they will have to wait until next year for a bounce back into the winner's circle. In general, it wasn't a positive year for any North American automaker with only one category win coming from Ford in a grouping that only had North American vehicles competing.

To recap how the results were tabulated, testing concluded five weeks ago in Niagara Falls with 70 journalists testing and scoring new vehicles to the market for five full days. Journalists were assigned specific categories and had to test these vehicles based on “real world” back-to-back tests using the exact routes for each vehicle to enable an impartial judgement.


AJAC is considered a valuable source of information for consumers and these awards are highly coveted by the automakers who participate in it. For more information on the specific results and breakdown of each vehicle, please feel free to go to www.ajac.ca.

The 15 category winners will be narrowed down to three finalists for Canadian Car of the Year, as well as the three finalists for Canadian utility vehicle of the year at the Montreal International Auto Show. And then it all finally concludes at the Canadian International AutoShow in Toronto on February 12 when the 2015 Canadian Car and Utility Vehicle overall winners are announced.



Nissan and the CFL give back to schools and communities in need

Nissan Canada’s inaugural “Back in the Game” program finished on a high note with its two feature high school teams getting the experience of a lifetime at the country’s biggest football event – the 102nd Grey Cup in Vancouver.  Students from Hamilton’s Sir John A. Macdonald Secondary School and Edmonton’s Eastglen High School flew to Vancouver for Grey Cup weekend on a CFL charter flight to meet CFL alumni and stars, take part in a skills clinic and behind-the-scenes tour at B.C. Place and, of course, watch the Calgary Stampeders win the Grey Cup.

“Because of this sponsorship, I have had countless dreams about myself playing on the Edmonton Eskimos, said Jaleel Dennie, Defensive Back for Edmonton’s Eastglen Blue Devils.” Now that I have experienced what it is like to play and work like a champion, I will definitely never stop until I have live my new dreams. Once again Nissan, thanks for me giving me the opportunity to play the greatest sport I have grown to love, football.”

Eastglen and Sir John A Macdonald were not the only high schools to benefit from the inaugural program though. Building on seven years of partnership with the CFL, the Nissan “Back in the Game” program identified and supported nearly 1,000 students at 21 high schools in 18 cities across the country. More than 55 Nissan dealerships and nine CFL teams participated with new uniforms, helmets, masks, shoulder pads, cleats, pants, game balls, five-man blocking sleds and CFL player appearances just a few things provided to the teams involved.

“It is so important for young people to be part of a team and feel that they belong,” said Christian Meunier, President, Nissan Canada. “Nissan’s global culture is one of acceptance and diversity. We believe in teams working together to reach a common goal and we are driven to improve the communities we live and work in. This program is about giving young Canadians a chance to put on a uniform and work together – to be proud of each other – and it has been a real pleasure to help provide that for these students this year.”

For the teams in the program, winning on the scoreboard will always be the ultimate goal, but it is not how a successful season is defined. Teamwork, cooperation, hard work and friendship are just some of the benefits that coaches, staff and communities are seeing in these students.

“Nissan’s Back in the Game program has been an absolute life-changing experience for every player on our team as well everyone around them, myself included,” said Jeff Kott, coach, Sir John A. Macdonald. “The equipment, uniforms and the Grey Cup trip have all been incredible, but giving these kids the support and opportunity to work together and be proud of something has made incredible changes in every single one of them.”


To enable all Canadians to follow the journey, Sir John A Macdonald and Eastglen were selected to be featured in webisodes that tell the stories of their trials, tribulations and triumphs over the course of their 2014 football season. These webisodes can be viewed at BackInTheGame.ca, including the full 30-minute Nissan Back in the Game documentary that aired November 29 on TSN.

Throughout the season, the CFL and many of its teams also made significant contributions, including donations of training equipment and special player appearances to help train and motivate this next generation of Canadian football.

“The CFL is committed to helping grow the game of football in Canada and with the support of partners like Nissan and programs like Back in the Game, we can support more communities and get more kids working and playing as a team in a sport they love,” said Mark Cohon, Commissioner, Canadian Football League.

2015 Toyota Yaris Fuel Economy Test

In this episode, Rishi Rajan takes out the subcompact 2015 Toyota Yaris for a week. In the end, we discover how much money is needed to fill the entire tank and how many kilometres it took to get to empty (ended up being around 415). For your reference point, the 2015 Toyota Yaris rates at 7.8L/100 km in the city and 6.6L/100 km on the highway. For this test, Rishi managed to achieve 8.3L/100 km under combined highway and city driving.

Hyundai Tucson FCEV first mass-produced hydrogen fuel cell vehicle in Canada


VANCOUVER, BC – Demonstrating leadership in implementing advanced engineering and zero-emissions technology, Hyundai Auto Canada Corp. announced today that it will be the first automotive company to make hydrogen fuel cell electric vehicles available to the Canadian public and launched a dedicated website to find its first customer. The Hyundai Tucson Fuel Cell Electric Vehicle (FCEV) will be available to Canadians on a 3-year lease beginning in early 2015 in the Vancouver area.

"We firmly believe that Hyundai has already surpassed the tipping point in fuel cell technology development and that it’s ready to be driven by customers interested in pioneering a zero-emissions automotive future," said Don Romano, President and CEO of Hyundai Auto Canada Corp. "The challenge facing this technology has always been characterized by a chicken-and-egg scenario, where car companies won’t bring fuel cell vehicles to market without an infrastructure and there is no need for a refueling industry without customers. It’s time to move beyond simply talking about the opportunity. Hyundai was the first to mass-produce fuel cell electric vehicles and will be the first to bring them to Canadian customers. We’re planting the seed for a new segment of the industry.”

The cutting-edge Hyundai Tucson FCEV stores hydrogen gas and draws an inflow of air to the fuel cell stack. There is no combustion of hydrogen and the stack has no moving parts. The electrochemical process of combining oxygen and hydrogen in the fuel cell stack creates electricity to power the vehicle's electric motor and charge an onboard battery. The only by-product of the process is pure water vapour, resulting in zero greenhouse-gas emissions.

In 2013, Hyundai became the first ever auto manufacturer to mass-produce fuel cell vehicles. The Tucson FCEV is based on its traditional, gasoline-powered Tucson crossover vehicle. This approach brings manufacturing costs of the vehicle down significantly and allows the company to scale production to meet demand.

The Hyundai Tucson FCEV takes less than 5 minutes to refuel and has an estimated range of 426 kilometres; both are comparable to the company’s existing gasoline-powered Tucson and eliminate the range anxiety or recharge-time compromises of battery electric vehicles. The Tucson FCEV has also undergone extensive crash, fire, and leak testing. Further, cold weather has proven to have minimal effects to the Tucson FCEV driving range when compared to battery electric vehicles.


To introduce the new Tucson FCEV to the Canadian market, a select group of lucky Canadians will have the exclusive opportunity to lease the vehicle at $599 per month over a three year term. The lease includes maintenance and unlimited hydrogen refueling. In addition, Tucson FCEV owners will enjoy an “At Your Service” valet program. Based on the company’s full-size Equus premium sedan program launched in 2010, should a Tucson FCEV require any service, a Hyundai dealer will pick up the vehicle and provide a loaner hybrid vehicle, then return it after service is complete to their home or business, at no charge.

The company is taking applications from customers exclusively through a dedicated website at www.HyundaiHydrogen.ca.

As the first announcement of its kind, Hyundai is also committed to being a leader in the field by working with the Canadian government at all levels and the fuel industry to make fuel cell vehicles not only more affordable, but accessible by realizing a vision for a nation-wide infrastructure of hydrogen refueling stations.

Romano added: “We are proud to be leading the fuel cell movement and now is the time for auto companies, governments, and citizens to join us in this initiative and push for the creation of a hydrogen infrastructure in Canada to maintain this positive momentum."

"Fuel cell vehicles have the potential to make a huge, positive impact on the environment and climate change," said Eric Denhoff, President and CEO of the Canadian Hydrogen and Fuel Cell Association. "Hyundai's commitment to hydrogen power proves that it is time for us to take the next step and make the fuel cell dream a reality in Canada by expanding hydrogen infrastructure, making fuel cell vehicles the most popular and accessible vehicles for Canadians."

Hyundai began its fuel cell research and development in the 1990s with the aim of protecting the global environment and leading the industry with environmental technology. In 2000, it successfully created a hydrogen fuel cell vehicle that performed comparably to internal combustion engines. After years of development, the Hyundai Tucson FCEV – with the company’s latest-generation fuel cell stack – became the world's first mass-produced hydrogen fuel cell vehicle in 2013.

The Hyundai Tucson FCEV is currently available to customers in a number of countries around the world, including the U.S., the U.K., Germany, France, Belgium, Italy, Austria, Netherland, Denmark, Sweden, Norway, Finland, and South Korea.

 

Gas prices more popular than hockey? CAA survey says...

Gas prices have always been a hot topic, but have recently centred around a negative and frustrating conversation. As gas prices have risen, so has the sale of smaller, more fuel-efficient vehicles. It has led to a complete shift in the global production and marketing plan of automakers.

On the flip side, Canadians are now experiencing a four-year low in gas prices all over the nation. In some instances, average retail prices have dropped as much as 3¢ to 4¢ per litre. As of last week, the national average sits at $1.15 per litre.

With this great news, the Canadian Automobile Association (CAA) attempted a survey to see if gas price talk has become more popular than our national pastime – hockey.

CAA ended up asking over 1,200 Canadians to rank their most popular topics of conversation. The top three ended up being obvious choices: family/kids, weather and work. What's interesting is that hockey and other sports ranked eighth, while gas prices finished in fifth ahead of even the local news.

“Gas prices are a more popular topic for Canadians than hockey,” says Jeff Walker, vice-president of public affairs, CAA National. “This just goes to show how much focus Canadians put on the price of gas.”

It just proves that gas price fluctuation is a hot topic that concern many Canadians on a day-to-day basis. In the past half a decade, it's not been easy to just pick up and go for a long drive or road trip – fuel costs definitely get in the way and Canadians are keeping a close eye on how much they spend.

Now with great NHL season starts by the Montreal Canadiens and Vancouver Canucks combined with gas price lows – it's hard to say how long until these topics exchange positions.

To check out fuel costs, CAA has their own Gas Price Monitor that can be seen at getgasprices.ca. You can get up-to-date prices at over 11,000 gas stations across Canada.

Mazda to offer unlimited mileage warranty

Mazda Canada Inc. announced today a new Unlimited Mileage Warranty, eliminating the distance limitations on their factory warranty coverage allowing owners to drive as much, or as far, as they want.

The Unlimited Mileage Warranty becomes the new standard factory warranty on all Mazda vehicles starting with the 2015 model year. The basic warranty for Mazda vehicles covers all parts found to be factory defective for 3 years, regardless of the number of kilometers driven. Additional warranties cover Powertrain components for a period of 5 years, unlimited mileage; body sheet metal perforation for 7 years, unlimited mileage; and roadside assistance for 3 years, unlimited mileage.

“Mazda’s focus is on long-term customer satisfaction,” said Kory Koreeda, president of Mazda Canada Inc. “By offering our customers an Unlimited Mileage Warranty, we believe it will enhance their ownership experience by alleviating concerns such as kilometre limitations, repair costs and resale value.”

The Unlimited Mileage Warranty will be retroactive to all customers who have already purchased a 2015 model year Mazda vehicle, and is fully transferable to subsequent owners.

“An Unlimited Mileage Warranty fits perfectly with our brand,” said David Klan, Senior Director of Sales, Marketing and Regional Operations. “Mazda is a company that always challenges traditional conventions to make improvements. Driving enjoyment is essential to Mazda; it’s in our DNA, and every car we make. So offering a different kind of warranty that doesn’t restrict customers from enjoying their vehicle and driving as much, or as far, as they want is an ideal fit.”

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