The Volvo FH has been in the heavy truck game since 1993 in Europe, but really started to make waves throughout the world in 2012 after a re-launch that featured significant upgrades in electronic driving and efficiency systems.

Now, it's the Swedish-brands turn to promote their new I-Shift dual clutch transmission inside the FH. To promote this achievement for heavy trucks (the FH will be the first heavy vehicle to use such a transmission), Volvo has created a video orchestrating a prank on a newly-hired valet.

They are dubbing the advertisement: “Under the hood it's a sports car,” with an aim of surprising others to how quick the new FH can shift and move.

The setting is the Casino San Remo, situated close to the Italian Riviera. Volvo has set-up hidden cameras in multiple locations to witness the new valets reaction when the FH pulls up. At first, many sports cars (all rented) pull up with high-end guests headed into the casino. Everybody involved is an actor, except for the unsuspecting valet.

What happens in the end is exactly what Volvo was looking for. As the FH pulls up and the actor hands the valet the keys, the valet stands shell-shocked of how he's going to drive this mammoth beast and where he's going to park it. Eventually, they bring the valet in on the secret and they all have a good laugh.

Volvo's goal is to show everyone that the FH might look like every heavy truck, but inside it's nothing like one. A dual clutch system will allow quick shifts to occur as another gear can be preselected and ready to take over instantly. It will make a massive difference for the truck industry, as drivers won't have to deal with any loss of torque and speed. The FH will its new dual clutch can carry the same speed throughout inclines and curves rather than lag behind and slow up other traffic.

“We’re really pleased that so many people are taking note of our products,” said Claes Nilsson, President of Volvo Trucks. “With our latest film about Volvo Trucks’ new transmission, I-Shift Dual Clutch, we are continuing to communicate our technological innovations in a way that is not only relevant to people interested in trucks but also to a wider public.”

This isn't the first time Volvo has tried to make a splash through video with their trucks. Last year, they promoted their smaller FL truck with the use of actor Jean-Claude Van Damme in a video called “The Epic Split.” Van Damme performed the splits in between two moving FLs to showcase the truck's stability and precision from their own Dynamic Steering technology. It went on to become the most widely-viewed vehicle commercial ever on YouTube.

The Volvo FH with I-Shift Dual Clutch will be made available this month in parts of the world that carry it with Euro 6 D13 engines that produce 460, 500, or 540 horsepower. Unfortunately, it has not made its way over to North America, but if this latest technology can be monumental, as Volvo hopes it will, perhaps we can see it come our way sooner rather than later.

Below is the Volvo video for your pleasure, enjoy!