Marketing is a new car's best friend, similar to the relationship between a goalkeeper and their goalposts. The right marketing strategy or advertisement can be the ticket to success for any automaker.

Last year, Lexus started a video campaign called 'Amazing in Motion' with two videos showcasing what they believe their brand stands for. For the third installment of this project, Lexus took on a different approach that's titled 'Strobe' through award-winning director Adam Berg and produced by CHI & Partners.

This 'Strobe' video takes us on a journey thorough the downtown area of Kuala Lumpur, Malaysia. But this journey is a little different, it's through a team of 40 engineers and stuntmen that are dressed in LED suits in order to create the illusion of motion through light over the Kuala Lumpur skyline.

To perform this masterpiece, these stuntmen were suspended in full pose from wires across the city. One by one their LED lights illuminated until they found the all-new 2015 Lexus RC with its LEDs on.

“This was a project about recreating movement without gravity, hindrances or boundaries,” said Berg.

The stunts, acrobats and motion in the air, rooftops and in the swimming pool are pure breathtaking art. It's a nice way in expressing the movement they feel Lexus customers get when driving the new RC or other Lexus products. The filming of this one minute video took seven nights to shoot.