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Nissan shows off 2016 Maxima in Super Bowl spot

Over the past years, Nissan has had a vital commercial spot during the airing of the Super Bowl in Canada, but it costs a little more to do that same thing in the United States ($4.5-million to be exact for one spot on NBC). After an 18-year hiatus from the Super Bowl stage in the United States, Nissan was back in the game with a 90-second spot called “With Dad.”

It features a dad who spends a lot of his time away from his family, as he races professionally with a Nissan GT-R LM Nismo. Throughout the years, his wife and son, have to watch him race on television, nervously hoping for a victory, but ultimately cheering for his safety.

The commercial is action-packed with many races that resemble the FIA World Endurance Championship. Coincidentally, Nissan is hoping for that same GT-R LM Nismo to realistically succeed in the top LMP1 class next year, especially during the 24 hours of Le Mans.



As the commercial shifts to the home front, the father has come back from his latest race and goes to pick up his son from school. This is where we see the first sighting of the all-new 2016 Nissan Maxima. The father pulls up in the sleek looking Maxima that finally appears to be a reliable and safe choice for dad.

The Maxima is only shown for less than 10 seconds, but it sure looks like the Sport Sedan Concept revealed one year ago at the North American International Auto Show in Detroit.

It's a heartfelt commercial by Nissan that showcases two completely different vehicles to millions of viewers. And if you're going to spend $4.5-million on a commercial, you might as well utilize that money to show something that many have been waiting for.

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