Toyota Canada was part of hockey history Sunday by sponsoring the Winnipeg Jets‘ opening night game against the Montreal Canadiens.

In addition, as part of a comprehensive sponsorship agreement with the Jets, Toyota Canada will also have a major presence throughout the team’s season. The sponsorship includes prominent brand placement on the Jets’ website, as well as the following at MTS Centre:
■ A Toyota in-ice logo
■ A Toyota camera visible rink board
■ A Toyota logo featured on the backdrop behind the visitor’s bench and a club’s media backdrop
■ A 30-second promotional spot for Toyota to run on the arena’s scoreclock

“The debut…of the Jets is very special not just for Winnipeg but for all of Canada because NHL hockey – which is loved so passionately in this country – is returning to a major Canadian city where it belongs,” said Stephen Beatty, managing director at Toyota Canada, in a statement. “Toyota and its western dealers are proud and thrilled to be part of this important moment.”

Beatty added that Toyota will take advantage of the exposure the Jets sponsorship provides to promote something else making its debut this fall – the all-new 2012 Camry.

“We’re excited to be bringing together two Canadian passions – great hockey on the ice with the Jets and a great car on the open roads with the all-new 2012 Camry, which has long been a car Canadians trust and respect with design and performance they love,” explained Beatty in a statement.