Infiniti just released pictures and some information of its upcoming Q30 – a concept that it plans to reveal at the 2013 Frankfurt Motor Show in September. Infiniti claims that the vehicle is a sports coupe, a hatchback, and a crossover all rolled into one. The company also claims that the Q30 is designed to appeal to a younger customer that would usually opt for premium compact vehicles. 

The Q30 certainly reveals the future of Infiniti’s design language without straying too far away from their current one. The design shares design cues with other Infiniti products such as the deep grille found in the Q50, as well as the familiar curve on the rear passenger window – currently found on the popular JX model.

With GM, Mazda, and Mitsubishi all offering a relatively new “sub-compact SUV” segment, we may be expecting a Nissan sub-compact SUV possibly built on the same platform as the Q30.

Although this is just a concept, because it shares design elements with existing Infiniti products, we can expect this to be what the Q30 will look like when it comes out.

Upon its launch, we estimate the Q30 will be priced competitively with the Audi A3 – slightly over the $30,000 price mark. 

Here’s what Infiniti has to say about it in their press release:

Infiniti has provided a first look at the Q30 Concept which will have its world premiere at the 2013 Frankfurt Motor Show as the next step in Infiniti's foray into new premium segments.

The Infiniti Q30 Concept signals the contemporary design vision for a compact Infiniti vehicle which will target a new generation of premium customers.  It is set to be unveiled at Infiniti's press conference, scheduled for 10:15 am CET on September 10 in Hall 5 at the Frankfurt Motor Show.

Q30 Concept embodies Infiniti's vision to deliver head-turning design, innovative materials with precise fit and finish and passionate craftsmanship, while provoking a radical shift in the premium compact segment.

The shape of the Infiniti Q30 Concept deliberately challenges categorisation – not a coupe, not a hatch and not a crossover but a fusion of the three body styles. It is designed for younger customers seeking an alternative to traditional premium compact vehicles and open to convention-challenging approaches.

Infiniti is confident this merging of the dynamic design and sportiness of a coupe, the roominess of a hatch and the higher stance of a crossover will resonate with these customers.

The Q30 Concept design language reflects the brand's vision to deliver new levels of design, materials, fit and finish, craftsmanship and performance. The Infiniti design team, led by Executive Design Director Alfonso Albaisa, has explored bolder, sensual sculpting and enhanced muscularity with the Q30 Concept as the brand's design language continues to evolve.

The Q30 Concept signals the next step in an aggressive strategy to extend the Infiniti brand into new premium segments.