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Volvo officially acquires Polestar brand

Volvo might have already been using Polestar to sportify the S60 and V60, but now they have acquired 100 per cent of the sports-performance specialist to exclusively come under the Volvo fold.

The Polestar name will stay the same, but Volvo believes with this new acquisition, it will be able to sell more of its sports-infused variant vehicles. It's a plan to focus more on road vehicles than the race track, as they've recently pulled the plug on various established racing events.

“Driving a Volvo Polestar is a special experience,” said Håkan Samuelsson, president and chief executive of Volvo Cars. “We have decided to bring this experience to more Volvo drivers, placing the full resources of Volvo behind the development of Polestar as the model name for our high performance cars.”

Expectations for the V60 and S60 Polestars are that sales are expected to double next year from 750 units to between 1,000 and 1,500.

Volvo is already known as one of the leaders in plug-in hybrid technology in Europe, and now the Chinese-owned Swedish company hopes to improve on that with Polestar. The Polestar team will now use Volvo's twin engine electrification technology to assist in creating the next generation of hybrid performance.

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