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Transport Canada releases Takata recall list

TORONTO — Transport Canada has released a detailed list of vehicles being recalled in Canada due to faulty airbags made by Japan’s Takata Corp., saying 1.2 million vehicles in this country are part of the worldwide recall.

The list of affected vehicles was posted online and includes the Honda Civic, Accord, and CR-V, Chrysler products, including the Dodge Ram and the Chrysler 300, BMW sedans and the X5, and Ford’s Ranger and Mustang.

The majority of the affected models are from the 2001 to 2011 model years, although more recent Ford Mustang models are also affected.

The Takata airbag recall began in 2008 over concerns that airbag inflators can explode with too much force, spewing metal shrapnel into drivers or passengers when deployed.

American regulators say six people have been killed and more than 100 injured due to the problem, though Transport Canada says it has no reports of any deaths or injuries in Canada from consumers or auto manufacturers.



Last week, the U.S. National Highway Traffic Safety Administration said Takata agreed to declare 33.8 million airbags in the U.S. defective, triggering the largest auto recall in history.

The full list of the 1,242,111 vehicles included in the expanded recall can be found on Ottawa’s HealthyCanadians.ca website, while a list of affected models in older recalls for the same issue can be found on Transport Canada’s website.

Affected vehicles include Honda’s Civic, Accord, Odyssey, CR-V, Pilot, Element, and Ridgeline models; Acura’s TL, CL, MDX, and 1.7EL models; Chrysler’s Aspen and 300 models; Dodge’s Charger, Magnum, Ram, Dakota, and Durango models; Ford’s Ranger and Mustang models; as well as BMW’s X5 and 3 Series and 5 Series models.

Consumers in Canada and the United States have launches class-action lawsuits against automakers and Japan-based Takata Corp. for failing to provide timely warnings about the problem.

The first recall for issues with Takata airbags in Canada came in 2008. It included 91,447 vehicles involving two Acura models and two Honda models produced in 2001 and 2002.

That recall expanded in 2010 to include more model years as well as Honda CRVs and Odysseys produced in 2002.

In 2013 and 2014, vehicles from Mazda, Toyota, General Motors, Nissan, BMW, and Subaru were added to the recall, as well as more Honda models.

Chrysler Canada reported a voluntary recall of more than 258,000 vehicles in January.

Proof that distracted driving is a serious threat

Many polls, press releases and interviews confirm that distracted driving is a serious problem. All of this information has helped to crack down on this problem over the past five years, but by looking around at other vehicles while driving, there's clearly more work to be done.

Earlier this year, State Farm, a leading insurance and financial service company that deals with vehicle loans and auto insurance amongst other things, conducted its own national survey on distracted driving. Results showed that 93% of drivers feel that others are distracted while driving; conversely, when asked whether they thought they were actually distracted, the percentage dropped to 56%.

A big cause for distraction boils down to our mobile devices. Some use them for emergency purposes or when they need to make a phone call, but others seem to deal with separation anxiety when detached from them. This need for one's mobile can vary from checking emails, responding to texts, and even playing games (yes, I've seen it). But that's not the only distraction. Survey respondents say that checking out homes and people, followed by eating and drinking, as well as distractions coming from fellow passengers are some of the leading causes of accidents.



But enough with the surveys. State Farm went one step (well, maybe a few) further and teamed up with Acura Canada on a distracted driving clinic that was labelled, “Safe Driving Challenge.” The event took place outside of Ontario Place on Toronto's lakeshore with an autocross track set-up in the large parking lot. 

With the use of various Acura vehicles that included all of their sedans, the ILX, TLX and RLX, we conducted an ample amount of laps around the man-made track first without distraction, and secondly while being distracted. Distractions would come from the walkie talkie sitting within the cup holder, and this would include writing a text to changing the radio stations to lowering the windows. We wouldn't know what was coming, but he had to do each task, while having our laps timed around the autocross.

Going into this event, I've always felt like a decent multitasker. This isn't the best thing to commend yourself on while driving, but this is the reason people might feel comfortable to text and play around while driving. It's not far-fetched to hear someone say, “I can easily do both,” or “I'm not like those others, don't worry.” That's what makes this realistic test, a worthwhile venture. When you work in the competition component, you'll want to multitask in order to get that top time.



So, how did I do?

Under the non-distracted part, I was able to get around the track at 33.78 seconds without hitting one pylon and braking successfully in the stopping box. It was a little bit of a different story while distracted. On my first lap, I achieved a respectable time of 35.54, but managed to knock down three pylons and failed to click send on my text, adding 11 seconds of penalty time to my score. On my second run, I managed a slower time of 36.55, but without any penalties at all and stopping in the box. An impressive achievement making it the best time after penalties, albeit close to three seconds slower from my non-distracted run.

Competition is fun, and it's nice to have the best distracted time confirming my multitasking abilities, but that's not the take from this event. My first distracted run, I hit three pylons, which could easily be pedestrians or another vehicle. Distraction is serious, and the more we get away from it and focus on the road, the safer for all. You shouldn't avoid texting for the sake of avoiding the $280 fine currently in Ontario; you should do it to avoid unintentionally killing a fellow citizen or causing a major accident.



Even though the road may appear clear up ahead, vehicles move quickly and traffic changes on a dime. It might take only one second to look down on your phone or stare at that infotainment touchscreen, but you need to add another 0.75 seconds for reaction time, and at that point, it just might be too late.

State Farm is doing the right thing by stepping out and trying to make a difference to talk about driving distractions. All automakers have added standard or optional safety technology features, similar to AcuraWatch, one of the leaders in the industry. These aids are there to assist drivers in order to mitigate distraction, but as we learned, the No. 1 safety feature in your vehicle is you.

As you sit there and read this, you might be thinking that distraction is a young person thing. To me, that type of commentary is why only 56% think that they are distracted. I know I'm provided another statistic, but it was surprising to learn that the worst group of texting offenders are in the 35-44 age bracket. Younger drivers are taught in driver's education about distracted driving, which has carried with most of them on the road. Distracted driving is not just a youth thing, it's an everyone thing that needs to stop, which was clearly evident by the amount of pylons people hit while being distracted.

Let me leave you with one last thing. As good as my score was, I knew distraction was coming, would it be the same result if it was by surprise? Who knows, but I wouldn't want to find out on regular roads.

Dodge to produce street-legal Viper ACR

The next chapter in the history of the ultimate street-legal, track-focused, hand-built American supercar begins with the return of the new 2016 Dodge Viper ACR.
 
Certified for public roads and engineered to wring every last hundredth of a second out of road course lap times, the 2016 Dodge Viper ACR combines the latest in aerodynamic, braking and tire technology – a recipe designed to carry on the ACR’s lap-time busting reputation that has made it a legend on race tracks around the world.
 
“The Viper has always been more of a street-legal race car than a track-capable streetcar, and the new 2016 Dodge Viper ACR is the fastest street-legal Viper track car ever,” said Tim Kuniskis, President and Chief Executive Officer - Dodge Brand and SRT Brand, FCA - North America. “Our goal is to arm our enthusiasts with the ultimate Viper track car to dominate road courses around the world.”
 
The SRT® engineering team that developed the 2016 Dodge Viper ACR is well-stocked with members who race their own cars, as well as learning from the factory-based racing Viper GTS-R that competed in the American Le Mans Series and IMSA United SportsCar Championship from 2012-2014, capturing the GTLM class driver and team championships in 2014. For the new Viper ACR, the team focused its efforts on three areas: aerodynamics, chassis and tires to maximize grip, producing never-seen-before handling capabilities and unprecedented lap times.


 
Ultimate aerodynamic performance
The 2016 Dodge Viper ACR with the available Extreme Aero package produces the highest aerodynamic downforce of any production car. During on-track testing, development engineers have experienced nearly 1-ton of downforce at top speed of 284 km/h (177 mph).
 
The Extreme Aero Package includes a huge (1.8 metre wide) adjustable dual-element rear wing, rear carbon fibre diffuser, unique SRT hood with removable louvers, detachable extension for the front splitter and four dive planes. The Extreme Aero rear wing, specifically designed for air flow around the Viper’s body, stands taller, sits further rearward and features unique end-plates and gurney lip to produce maximum downforce while minimizing straight line drag.  The Extreme Aero package delivers more than three times the downforce of the Viper TA (Time Attack) 2.0 package.
 
The rear carbon fibre diffuser extends forward of the rear axle. It includes six removable strake extensions, designed to rub against the track surface for increased straight-line stability and optimized downforce.  Removable hood louvers over the front tires reduce air pressure in front wheel wells to provide additional downforce. The detachable front splitter extension and dive planes work with the rear aero treatment to provide outstanding grip and balanced performance on the track.
 
Ultimate brake performance
Track duty can punish the brakes. The 2016 Dodge Viper ACR features new Brembo® Carbon Ceramic Matrix brakes for optimum braking performance with unprecedented brake fade resistance, and greater handling capability through reduced un-sprung weight. The system uses 390-millimetre (15.4-inch) two-piece front rotors and 360-millimetre (14.2-inch) two-piece rear rotors.  Front brakes use six-piston Brembo® calipers while the rear brakes use four-piston calipers.
 
The new Carbon Ceramic Matrix brakes have the largest brake pad area ever on Viper. The brakes work in conjunction with ABS and ESC specifically tuned for ACR to take into account the extra grip provided by the additional aero and specifically designed Kumho® tires. Detachable front brake ducts provide additional cooling to the brake calipers for optimum track performance.


 
Tire, Chassis Combo Keeps Viper ACR Glued to the Road
The 2016 Dodge Viper ACR is fitted with Kumho® Ecsta V720 high-performance tires designed specifically for the car with unique tread pattern and compounds for front and rear.  In testing, the new tires produce laps times that are 1.5 seconds faster than off-road-only race tires.
 
Low-profile front tires measure 295/25/19 and are mounted on wider 11-inch wheels.  When combined with the 355/30/19 rear tires, these tires provide the largest combined tire patch available on any production car. On the sidewall of the new tires is a unique, raised ACR logo.
 
The Viper ACR’s ABS and five-mode Electronic Stability Control system (Full-on, Sport, Track, Rain, Full-off modes) are specifically tuned for the car to take into account the extra grip offered by the extreme aerodynamic and tire package.
 
Aluminum bodied, double-adjustable coil-over Bilstein® race shocks are designed specifically for the Viper ACR and work in conjunction with ride height adjustment for optimal control of weight transfer and handling performance. Each shock provides independent 10-way rebound and compression adjustability. The suspension package also provides more than 7.6 centimetres (3 inches) of ride height adjustment.
 
Front springs are rated at 600 lb/in and rear springs at 1,300 lb/in, more than double the suspension stiffness of the Viper TA model. With unique race alignment and 1.4 degrees more negative camber than the entry SRT model, the 2016 Dodge Viper ACR is capable of sustaining more than 1.5 g on high-speed turns due to the combined chassis and aerodynamic improvements.
 
“This car is not a 1-3 lap track special. You can run the car at the track all day, and the performance doesn’t fall off,” added Kuniskis.
 
Awe-inspiring V-10 Powertrain
At the heart of the 2016 Viper ACR is the handcrafted, all-aluminum 8.4-litre V-10 overhead-valve engine, rated at 645 horsepower and 600 lb-ft of torque – the most torque of any naturally aspirated sports car engine in the world. Unique exhaust tips have been added to the side-mounted exhaust pipes to provide reduced exhaust pressure. All Vipers are engineered to withstand severe track duty in ambient temperatures of 37 Celsius (100 degrees Fahrenheit) with a professional driver. Power reaches the pavement through the standard Tremec TR6060 six-speed manual transmission.
 
ACR-exclusive Interior Appointments
The instrument panel cluster hood, lower instrument panel and door armrest panels of the race-inspired interior are wrapped in unique Alcantara® suede. A new, ACR-exclusive Alcantara wrapped high-grip steering wheel with color racing stripe and unique badging sets the ACR apart from other production models. New high-grip seats also carry the Alcantara inserts, while the unique dash plaque is finished in carbon fibre. Customers can choose between Silver or Header Red accent stitching throughout the interior.

Porsche starts to build new Headquarters in Atlanta

HAPEVILLE, Ga. (AP) - Atlanta Mayor Kasim Reed joined Gov. Nathan Deal and representatives from the Porsche company to break ground on the company's new North American headquarters in Hapeville.

The new headquarters is being built on the old Ford plant site near Hartsfield-Jackson Atlanta International Airport. The car manufacturer is the first company in the Aerotropolis Atlanta business district.

Deal said in a statement Tuesday that Porsche's headquarters is a terrific asset to Georgia's economy, and that One Porsche Drive will become a renowned address in the state.

Porsche officials say once the site is completed, the new headquarters may employ up to 400 people.

General Motors cutting jobs in Oshawa plant

TORONTO (Reuters) - General Motors Co GM.N will eliminate one shift at its Oshawa, Ontario, assembly plant in November, the company said on Thursday, cutting about 1,000 jobs as it makes production changes that were announced in 2012.

GM said it would offer retirement incentives to avoid layoffs. More than half of the 3,600 hourly workers at the plant are nearing retirement.

After Nov. 20, 2015, the Oshawa Assembly will stop producing the Chevrolet Camaro, GM said. The company announced in 2012 that it would build the next-generation Camaro in Lansing, Michigan, not Oshawa.

The "flex" line, which currently produces the Camaro as well as other vehicles, will drop from three shifts to two. The separate "consolidated" line will continue at one shift.

GM said it would record a restructuring charges of about $200 million, mainly in the second quarter of 2015, because of the move. It said the charges were included in its January forecast of $700 million in restructuring charges for 2015.

Volkswagen chair Piech resigns over power struggle

FRANKFURT, Germany (AP) — Ferdinand Piech, chairman of the board of Volkswagen AG and a major figure in the German auto industry, has stepped down after clashing with other board members over his criticism of the company's CEO.

Volkswagen said in a statement Saturday that Piech, 78, was resigning with immediate effect.

Piech had said in an interview with Der Spiegel published earlier this month that he was distancing himself from CEO Martin Winterkorn.

He did not publicly give a reason for his remark. Volkswagen is profitable and saw global sales pass the 10 million mark last year as it pursues its goal of dethroning Japan's Toyota as the world's largest automaker. But its core Volkswagen brand has struggled to hold down costs and to gain market share in the United States.

Piech's view on Winterkorn was rejected by other members of the board who said that he had not agreed that stance with them. They pushed back, and the board's six-member executive committee, which includes Piech, issued a statement April 17 saying Winterkorn, 67, was "the best possible" chief executive for Volkswagen.

Winterkorn, CEO since 2007, got support from the head of Volkswagen's influential employee council, while the governor of the state of Lower Saxony, a minority shareholder in the company, criticized the public discussion about the company's leadership. Piech's cousin, Wolfgang Porsche, said Piech's comment represented his "private opinion."



The Piech and Porsche families together control a majority of shares in Volkswagen. Volkswagen said Piech's wife, Ursula, was also resigning from her board seat.

The Volkswagen AG statement said that the board's executive committee had met and decided that "in view of the the background of the last weeks the mutual trust necessary for succesfull cooperation does not exist."

The statement said that deputy board chairman Berthold Huber would serve as interim chairman.

Piech served as Volkswagen CEO from 1993 to 2002, gaining credit for turning the company around and expanding its reach with new brands such as Czech car maker Skoda at the lower end of the market and Bentley, Bugatti and Lamborghini at the luxury end.

The grandson of Ferdinand Porsche, who founded the sports car company with that name and designed the first version of the VW Beetle, Piech has been a major power broker in the German auto industry. He formerly worked at Porsche and as the head of luxury carmaker Audi, owned by Volkswagen.

At Volkswagen, he was behind the re-creation of the 1960s-era Beetle as the New Beetle and launched a luxury model, the Phaeton, which stretched Volkswagen's brand image as a mass-market carmaker. As VW board chairman he turned the tables on an attempt by Porsche to take over Volkswagen. Porsche wound up overloaded with debt and it was Volkswagen that took over Porsche and folded it into its stable of brands.

A look into Floyd Mayweather's garage

They don't call the five-division boxing world champion Floyd Mayweather Jr. “Money Mayweather” for no reason. The champion likes to spend his money and show it off unlike any other celebrity.

On a recent ESPN interview with television personality Stephen A. Smith, Mayweather invited Smith to his home in order to see his million-dollar garage of cars. It's actually valued at $15-million, but keep in mind, this is only one of his garages. His garages are found in New York, Los Angeles, Las Vegas and Miami.

In the garage are seven sports cars that mostly collect dust. And the best part (or the worst) is that he doesn't even drive them. Some of the cars you will see in this video are the McLaren 650S, Ferrari 458 Spider, Ferrari Enzo, Lamborghini Aventador LP 700-4 and three Bugatti Veryons, in which two of them he calls cheap Bugattis at $1.6-million each.

It seems laughable to think that you own so many exotic and beautiful sports cars and never drive them. But that's the life of 'Money Mayweather.'

Infiniti unveils Q70L Bespoke Edition in Shanghai

01 Infiniti Q70L

Hong Kong/Shanghai – Infiniti today took the covers off its Infiniti Q70L Bespoke Edition at Auto Shanghai 2015, showcasing its concept car-inspired interior for the first time in front of the predominantly Chinese crowd.

The special version of the production Q70L, with a 5.9-inch (150 mm) longer wheelbase, features four luxurious seats wrapped in rich white quilted leather. This exploration is meant to fill the gap between the current interiors in production cars and luscious interiors of Infiniti's concept cars.

Shaped by meticulous craftsmanship and three-dimensional textures, the cabin of the Q70L Bespoke Edition has been transformed into a cossetting space, hinting at how the artistry of Infiniti's concept cars can become reality.

The production model of the Infiniti Q70, and two more Infiniti concepts – the Q80 Inspiration and Q60 Concept – were also making Auto Shanghai debuts.

The four-door Q80 Inspiration is designed to shake up the status quo among large premium sedans with its convention-defying body styling and daring proportions, while the angular exterior of the two-door Q60 Concept is a boldly designed precursor to a premium sports coupe to be produced in 2016.

"Today's display reinforces Infiniti's distinctive design language of power and artistry, with the Q70L translating that seamlessly into an interior treatment," said Roland Krueger, president Infiniti Motor Company. "Our growing product portfolio is continuing to be inspired by our progressive design language as Infiniti further enhances its distinctive presence in the premium world."



Infiniti's global sales increased by 13.5 percent in 2014, with 186,200 vehicles sold. In the first quarter of 2015, the automaker recorded its best ever quarter of sales worldwide: 52,000 cars sold representing a year-on-year increase of 12 percent. Read more about recent Infiniti global sales performance here: Infiniti continues strong sales pace.

During the same quarter, sales in China increased by 28.3 percent year-on-year, highlighting the growing importance of the market in Infiniti's ambitious global business plan. Building on recent investment, the next few years will see Infiniti's manufacturing footprint continue to expand to five countries on three continents, and its global dealer network by the end of 2016 will grow by a third from the current 490 worldwide Infiniti Centers.

Hong Kong/Shanghai – Infiniti today took the covers off its Infiniti Q70L Bespoke Edition at Auto Shanghai 2015, showcasing its concept car-inspired interior for the first time in front of the predominantly Chinese crowd.

The special version of the production Q70L, with a 5.9-inch (150 mm) longer wheelbase, features four luxurious seats wrapped in rich white quilted leather. This exploration is meant to fill the gap between the current interiors in production cars and luscious interiors of Infiniti's concept cars.

Shaped by meticulous craftsmanship and three-dimensional textures, the cabin of the Q70L Bespoke Edition has been transformed into a cossetting space, hinting at how the artistry of Infiniti's concept cars can become reality.

The production model of the Infiniti Q70, and two more Infiniti concepts – the Q80 Inspiration and Q60 Concept – were also making Auto Shanghai debuts.

The four-door Q80 Inspiration is designed to shake up the status quo among large premium sedans with its convention-defying body styling and daring proportions, while the angular exterior of the two-door Q60 Concept is a boldly designed precursor to a premium sports coupe to be produced in 2016.

"Today's display reinforces Infiniti's distinctive design language of power and artistry, with the Q70L translating that seamlessly into an interior treatment," said Roland Krueger, president Infiniti Motor Company. "Our growing product portfolio is continuing to be inspired by our progressive design language as Infiniti further enhances its distinctive presence in the premium world."



Infiniti's global sales increased by 13.5 percent in 2014, with 186,200 vehicles sold. In the first quarter of 2015, the automaker recorded its best ever quarter of sales worldwide: 52,000 cars sold representing a year-on-year increase of 12 percent. Read more about recent Infiniti global sales performance here: Infiniti continues strong sales pace.

During the same quarter, sales in China increased by 28.3 percent year-on-year, highlighting the growing importance of the market in Infiniti's ambitious global business plan. Building on recent investment, the next few years will see Infiniti's manufacturing footprint continue to expand to five countries on three continents, and its global dealer network by the end of 2016 will grow by a third from the current 490 worldwide Infiniti Centers.

Toyota feels EV is not the future

YOKOHAMA, Japan (Reuters) -- Battery-powered electric vehicles don't have a practical future as a long-range alternative to conventional cars even if technological breakthroughs allow them to be charged quickly, a top engineer at Toyota Motor Corp. said today. 

Electric vehicle (EV) supporters have touted developing high-speed charging technology as the way forward for cars like Nissan Motor Co.'s Leaf. But Yoshikazu Tanaka, chief engineer of Toyota's hydrogen fuel-cell car Mirai, said that would guzzle so much energy at once as to defeat the purpose of the EV as an ecologically sound form of transportation.

"If you were to charge a car in 12 minutes for a range of 500 km (310 miles), for example, you're probably using up electricity required to power 1,000 houses," Tanaka told a small group of reporters at the first test-drive event for the production version of the Mirai, the world's only mass-market fuel-cell car.

"That totally goes against the need to stabilize electricity use on the grid."

Even as rivals such as Nissan and Volkswagen AG promote battery EVs, cars like the Leaf require lengthy charging, reducing their attractiveness for customers planning to drive longer distances frequently. The Leaf requires about eight hours for a full charge using a 200-volt outlet, giving a listed driving range of around 84 miles in the United States.

"Toyota isn't denying the benefits of EVs," Tanaka said. "But we think the best way to use them is to charge them at night (to avoid peak power consumption hours), and use them for short distances during the day."

Instead, Toyota says hydrogen fuel-cell vehicles (FCVs) offer the most promising zero-emission alternative to conventional cars since they have a similar driving range and refueling time.

While FCVs require massive investment and government subsidies for fueling stations, Tanaka noted that hydrogen -- the most abundant element in the universe -- could be extracted from many different sources and had the advantage of being portable and more easily stored than electricity.

He noted that the southern Japanese city of Fukuoka last month completed a fueling station that uses hydrogen made from sewage and that could power about 70 Mirai FCVs a day.

"Of course, there are technological hurdles that need to be cleared to make this commercially viable," he said.

"But remember 'Back to the Future'? In that movie, a car from 30 years in the future comes back to the present -- the year 1985," he said, referring to the flying Hollywood time machine that was powered by garbage.

"The Mirai doesn't fly, but this year, 2015, is that future."

Hyundai sends 'A Message To Space'

SEOUL – Hyundai Motor has used the brand’s ‘New Thinking’ approach to connect the most distant of families, setting a novel world record in the process. When the daughter of an astronaut on the International Space Station had a special hand-written letter to send to her father, Hyundai Motor found an ‘out of this world’ way to share her message.

The newly launched campaign, entitled ‘A Message to Space’, revolves around a 13-year-old girl from Houston, Texas whose father is an astronaut and often away on space missions for many months at a time. Hyundai Motor conceived of a way for her to stay in touch with her father while he is gone by writing a personal message in giant lettering, big enough to be read from space.

Using the Delamar Dry Lake, Nevada, US as a blank canvas, Hyundai Motor dispatched 11 Genesis cars to write an epic message covering an area more than one and a half times that of New York City’s Central Park. Capturing the message from his daughter, Stephanie, from the International Space Station, the astronaut was able to demonstrate the enormous scale of the mission.

Measuring 5.55 km2, the creation has been officially recognized as ‘the largest tire track image’ ever by Guinness World Records, proving that distance is no obstacle for Hyundai when uniting loved ones.

Describing the brand’s philosophy of caring for its customers, Scott Noh, Head of Overseas Marketing Group, Hyundai Motor Company said, “Keeping in line with Hyundai Motor’s corporate vision of being a ‘lifetime partner in automobiles and beyond’, the campaign highlights our philosophy of caring for customers through emotional interaction and becoming a brand beyond simply a means of transportation. Although sending a message to space with our Genesis cars was not an easy challenge, it enabled us to demonstrate our caring vision to our customers.”

Experts from Korea, Europe, and the United States gathered to successfully deliver the ambitious project. Firstly, the team had to identify optimal locations based on numerous geographical and meteorological factors. After several expeditions to various locations, and analyzing global weather data, Delamar Dry Lake in Nevada was selected as the most optimal destination.

The whole event proved challenging and required a vehicle with outstanding engine performance, precise handling, a proven powertrain, and excellent driving stability to cope with the rough surface while creating the elaborate message. Perfect synchronization was required to perform the tire track writing, so the team decided that the Hyundai Genesis was the ideal automobile for the challenge.

To view the ‘A Message to Space’ video, visit either the official campaign website www.amessagetospace.com or the YouTube channel www.youtube.com/watch?v=3EOAXrTrsOE.

Hyundai is also helping people all over the world to connect with friends or families by creating a virtual message, like Stephanie’s, which can be shared online via the official website, which also features interviews and behind the scenes footage of how the Nevada image took shape.

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