The Nissan Rogue is already the best-selling Nissan vehicle in Canada, but they want it to climb that compact SUV ladder and capture a bigger piece of that pie along with Ford, Toyota, Honda and Hyundai. 

The new Rogue went on sale in December at a starting price of $23,498 and they’re now launching a series of action-packed television commercials to showcase the Rogue’s new bold styling and superb handling.

In this Quebec commercial, the Nissan Rogue battles some angry snowmen that attack a city that’s suffering from the bitter cold and snow. The scene is reminiscent of a Batman movie where the Rogue becomes the hero and saves all of its citizens who can’t get those “other” cars started due to the weather conditions.

The Rogue for the first time will be offered as a three row, seven-seater which is shown in the video. Nissan also is stating that it will have a class-leading fuel economy rated at 6.0L/100 km on the highway for their front-wheel drive CVT models, an 18 per cent improvement from its outgoing model.

Nissan commercials have been in the news recently for all the wrong reasons stemming from its 2011 Frontier Pickup ad that contains some special effects that were deemed deceptive to the consumers. This new commercial isn’t deceptive, but a fun one-minute clip that feels like a movie and can excite new customers to the brand and to the Rogue.