Jaguar is getting ready for the Super Bowl. Clearly, they’re not preparing for the game itself – but for the commercials. Jaguar will be running their first Super Bowl ad next weekend during the big game. 

Teasers have been released and the British actors have been revealed along with the star of the commercial – the 2015 F-Type Coupe. Tom Hiddleston, Mark Strong and Sir Ben Kingsley play the British villains in Jaguar’s ‘It’s Good to be Bad’ campaign. 

Jaguar has released a 30-second clip of the commercial, which actually runs for 60 seconds. In the ad, Kingsley arranges a meeting on the runway at an airport. “So they’re coming. All the usual suspects,” Kingsley says. The commercial then cuts to the runway with the F-Type and Kingsley saying “Oh, and the new one.” The shot is then of the car racing down the runway, and then ends with “You’ll be hearing from us.” 

Along with the main commercial, Jaguar released three other teasers featuring each actor saying catchy one-liners. The British actors make the teasers very intriguing creating a James Bond movie-like atmosphere. The ad will be aired on February 2, during Super Bowl XLVIII. 

You can watch the videos below and see for yourself.